| # |
Name |
Zusammenfassung |
Beispiel |
Kommentar
|
| 1 |
Add-on |
put a cherry on top |
Ryanair (1985), SAP (1992), Sega (1998) |
|
| 2 |
Affiliation |
we help you, so you share with us |
Amazon Store (1995), Cybererotica (1994), CDnow (1994), Pinterest (2010) |
|
| 3 |
Aikido |
do exactly what the competition won't |
Six Flags (1961), The Body Shop (1976), Swatch (1983), Cirque du Soleil (1984), Nintendo (2006) |
|
| 4 |
Auction |
sell to highest bidder |
eBay (1995), Winebid (1996), Priceline (1997), Google (1998), Elance (2006), Zopa (2005), MyHammer (2005) |
|
| 5 |
Barter |
trade wares, not money |
Procter & Gamble (1970), Pepsi (1972), Lufthansa (1993), Magnolia Hotels (2007), Pay with a Tweet (2010) |
|
| 6 |
Cash Machine |
kunde zahlt, dann wird produziert |
American Express (1891), Dell (1984), Amazon Store (1995), PayPal (1998), Blacksocks (1999), MyFab (2008), Groupon (2008) |
|
| 7 |
Cross Selling |
Sortiment ergänzen um verschiedene Branchen |
Shell (1930), IKEA (1956), Tchibo (1973), Aldi (1986), SANIFAIR (2003) |
|
| 8 |
Crowdfunding |
Like the idea? share money -> take part in success |
Marillion (1997), Cassava Films(1998), Diaspora(2010), Brainpool (2011), Pebble Technology (2012) |
|
| 9 |
Crowdsourcing |
Like the idea? share skill -> take part in success |
Threadless (2000), Procter & Gamble (2001), InnoCentive (2001), Cisco (2007), MyFab (2008) |
|
| 10 |
Customer Loyality |
persönliche Bindung oder Bonusprogramme |
Sperry & Hutchinson (1897), American Airlines (1981), Safeway Club Card (1995), Payback(2000) |
|
| 11 |
Digitalization |
Do what they do, but digital |
Spiegel Online (1994), WXYC (1994), Hotmail (1996), Jones International University (1996), CEWE Color (1997), SurveyMonkey (1998), Napster (1999), Wikipedia (2001), Facebook (2004), Dropbox (2007), Netflix (2008), Next Issue Media (2011) |
|
| 12 |
Direct Selling |
leave out the middle man |
Vorwerk (1930), Tupperware (1946), Amway (1959), The Body Shop (1976), Dell (1984), Nestle Nespresso (1986), First Direct (1989), Nestlé Special.T (2010), Dollar Shave Club (2012), Nestlé BabyNes (2012) |
|
| 13 |
E-Commerce |
just sell online |
Dell (1984), Asos (2000), Zappos (1999), Amazon Store (1995), Flyeralarm (2002), Blacksocks (1999), Dollar Shave Club (2012), Winebid(1996), Zopa (2005) |
|
| 14 |
Experience Selling |
Erlebnis bereichert Produkt |
Harley Davidson (1903), Starbucks (1971), IKEA (1956), Barnes&Nobles (1993), Trader Joeȇs (1958), Nestlé Nespresso (1986), Swatch (1983), Nestlé Special.T (2010), Red Bull (1987) |
|
| 15 |
Flatrate |
pay once, do whatever after |
SBB (1898), Buckaroo Buffet (1946), Sandals Resorts (1981), Netflix (1999), Next Issue Media (2011) |
|
| 16 |
Fractionalized Ownership |
Buy product together, use it together |
Hapimag (1963), Netjets (1964), Mobility Carsharing (1997), écurie25 (2005), HomeBuy (2009) |
|
| 17 |
Franchising |
pay for the brand, not for the thing |
Singer Sewing Machine (1860), McDonaldȇs (1948), Marriott International (1967), Starbucks (1971), Subway (1974), Fressnapf (1992), Naturhouse (1992), McFit (1997), BackWerk (2001) |
|
| 18 |
Freemium |
gift free version for max spread, hope they bud premium |
Hotmail (1996), SurveyMonkey (1998), LinkedIn (2003), Skype (2003), Spotify (2006), Dropbox (2007) |
|
| 19 |
From Push-to-Pull |
Kundenanforderungen first and center |
Toyota(1975), Zara (1975), Dell(1984), Geberit (2000) |
|
| 20 |
Guaranteed Availability |
Verfügbarkeit versprechen und halten |
PHH Corporation (1986), IBM (1995), Hilti (2000), MachineryLink (2000), NetJets (1964), ABB Turbo Systems (2010) |
|
| 21 |
Hidden Revenue |
Nicht der Nutzer, sondern Dritte (z.B. Werbung) finanzieren |
JCDecaux (1964), Sat.1 (1984), Metro Newspaper (1995), Google (1998), Zattoo (2007), Facebook (2004), Spotify (2006) |
|
| 22 |
Ingredient Branding |
"our special ingeredient makes our product the best" |
Intel (1991), W.L. Gore & Associates (1976), DuPont Teflon (1964), Carl Zeiss (1995), Shimano (1995), Bosch (2000) |
|
| 23 |
Integrator |
Kontrolliere die gesamte Wertkette allein |
Carnegie Steel (1870), Exxon Mobil (1999), Ford (1908), Zara (1975), BYD Auto (1995) |
|
| 24 |
Layer Player |
Übernimm eine Phase der Wertkette für verschiedene Partner |
Wipro Technologies (1980), PayPal (1998), Amazon Web Services (2002), Dennemeyer (1962), TRUSTe (1997) |
|
| 25 |
Leverage Customer Data |
Metadaten der Nutzer verkaufen |
Google (1998), Facebook (2004), PatientsLikeMe (2004), 23andMe (2006), Verizon Communications (2011), PayBack (2000), Amazon Store (1995), Twitter (2006) |
|
| 26 |
License |
Produktnutzung lizenzieren, hauptsächlich entwickeln |
ARM (1989), IBM (1920), BUSCH (1870), DIC 2 (1973), Duales System Deutschland (1991), Max Havelaar (1992) |
|
| 27 |
Lock-in |
You're not getting out of this (easily) |
Gillette (1904), Nestlé Nespresso (1986), Hewlett-Packard (1984), Microsoft (1975), Lego (1949), Nestlé BabyNes (2012), Nestlé Special.T (2010) |
|
| 28 |
Long Tail |
<i don't get it> sell small amounts for long time (?) |
Amazon Store (1995), eBay (1995), Netflix (1999), Apple iPod/iTunes (2003), YouTube (2005) |
|
| 29 |
Make More of it |
Offer your ressources to others while you don't need them |
Festo Didactic (1970), Porsche (1931), BASF (1998), Amazon Web Services (2002), Sennheiser Sound Academy (2009) |
|
| 30 |
Mass Customization |
Massenproduktion + Kundenspezifisch = z.B. Modular & customizable |
Dell (1984), Leviȇs (1990), My Unique Bag (2010), Miadidas (2000), mymuesli (2007), Factory121 (2006), PersonalNOVEL (2003) |
|
| 31 |
No Frills |
Fokus auf das Wesentliche, offen kommunizieren, wo man spart |
Ford (1908), Southwest Airlines (1971), Dow Corning (2002), McDonaldȇs (1948), Accor (1985), Aravind Eye care System (1976), McFit (1997), Aldi (1913) |
|
| 32 |
Open Business Model |
Geschäftsmodell mit Partnern weiterentwickeln |
Valve Corporation (1998), Abril (2008) |
|
| 33 |
Open Source |
Code is free for all, Dienstleistung on top |
Red Hat (1993), Wikipedia (2001), mondoBIOTECH (2000), Local Motors (2008), IBM (1955), Mozilla (1992) |
|
| 34 |
Orchestrator |
Fokus auf spezielle Segmente der Wertkette, Rest Outsourcen |
Nike (1978), Bharti Airtel (1995), Li & Fung (1971), Procter & Gamble (1970) |
|
| 35 |
Pay per Use |
Pay what you use |
Hot Choice (1988), Google (1998), Better Place (2007), Car2Go (2008), Ally Financial (2004) |
|
| 36 |
Pay What You Want |
Zahl, was du für richtig hältst |
One World Everbody Eats (2003), Radiohead (2007), NoiseTrade (2006), Humble Bundle (2010), Panera Bread Bakery (2010) |
|
| 37 |
Peer-to-Peer |
Eure 1:1 Meetings sind unser Mehrwert. |
eBay (1995), Napster (1999), Couchsurfing (2003), SlideShare (2006), RelayRides (2010), Craigslist (1996), Skype (2003), LinkedIn (2003), Zopa (2005), Dropbox (2007), Twitter (2006), Airbnb (2008), TaskRabbit (2008), Gidsy (2011) |
|
| 38 |
Performance-based Contracting |
<i don't get it> Sell the result, not the product (?) |
BASF (1998), Xerox (2002), Rolls Royce (1980), Smartville (1997) |
|
| 39 |
Razor and Blade |
Basis günstig, alles weitere (zur Anwendung notwendige) teuer |
Standard Oil Company (1880), Gillette (1904), Hewlett-Packard (1984), Nestle Nespresso (1986), Apple iPod/iTunes (2003), Amazon Kindle (2007), Better Place (2007), Nestlé BabyNes (2012), Nestlé Special.T (2010) |
|
| 40 |
Rent Instead of Buy |
Mieten statt kaufen |
Saunders System (1916), Xerox (1959), Blockbuster (1985), Rent a Bike (1987), Mobility Carsharing (1997), Luxusbabe (2006), Flexpetz (2007), MachineryLink (2000), Car2Go(2008), CWS-boco (2001) |
|
| 41 |
Revenue Sharing |
win together, lose together |
Apple iPhone/AppStore(2008), Groupon (2008), HubPages(2006), CDNow (1994) |
|
| 42 |
Reverse Engineering |
do what they did |
Bayer (1897), Brilliance China Auto (2003), Denner (2010), Pelikan (1994) |
|
| 43 |
Reverse Innovation |
sell to the rich (countries) what worked for the poor (countries) |
General Electric (2007), Nokia (2003), Logitech (1981), Renault (2004), Haier (1999) |
|
| 44 |
Robin Hood |
higher price for the rich, lower for the poor |
Aravind Eye Care System (1976), TOMS Shoes (2006), One Laptop per Child (2005), Warby Parker (2008) |
|
| 45 |
Self-Service |
Teile der Wertkette macht der Kunde einfach selbst |
McDonaldȇs (1948), IKEA (1956), BackWerk (2001), Accor (1985), Car2Go (2008), Mobility Carsharing (1997) |
|
| 46 |
Shop-in-Shop |
Ein Geschäft in einem anderen einnisten |
Bosch (2000), Deutsche Post (1995), Tim Hortons (1964), Tchibo (1987), MinuteClinic (2000) |
|
| 47 |
Solution Provider |
<i don't get it> Einen Bereich mit Produkten und Dienstleistungen vollständig abdecken |
Lantal Textiles (1954), Tetra Pak (1993), CWS-boco (2001), Geek Squad (1994), Heidelberger Druckmaschinen (1980), Apple iPod/iTunes (2003), 3M Services (2010) |
|
| 48 |
Subscription |
Regelmäßig Gebühren Zahlen, um Produkt zu erhalten |
Netflix (1999), Blacksocks (1999), Salesforce (1999), Jamba (2004), Dollar Shave Club (2012), Next Issue Media (2011), Spotify (2006) |
|
| 49 |
Supermarket |
Verkauf viele verschiedene Dinge unter einem Dach |
King Kullen Grocery Company (1930), Merrill Lynch (1930), Toys“R”Us (1948), The Home Depot (1978), Best Buy (1983), Fressnapf (1985), Staples (1986) |
|
| 50 |
Target the Poor |
Hauptziel: Kunden mit geringem Einkommen, dadurch geringe Gewinne/Kunde, aber viele Kunden |
Grameen Bank (1983), Bharti Airtel (1995), Arvind Mills (1995),Hindustan Unilever (2000), Tata Nano (2009), Walmart (2012) |
|
| 51 |
Trash-to-Cash |
Verbrauchtes erneuern |
Duales System Deutschland (1991), Freitag lab.ag (1993), Greenwire (2001), H&M (2012), Emeco (2010) |
|
| 52 |
Two-Sided Market |
Wir sind die Plattform, ihr die Händler |
Diners Club (1950), Amazon Store (1995), Metro Newspaper (1995), Facebook (2004), Groupon (2008), JCDecaux (1964), Sat.1 (1984), Google (1998), Zattoo (2007), eBay (1995), Elance (2006), Priceline (1997), MyHammer (2005) |
|
| 53 |
Ultimate luxury |
Hauptziel: Kunden mit hohem Einkommen, dadurch hohe Gewinne/Kunde, aber wenige Kunden |
Lamborghini (1962), MirCorp (2000), The World (2002), Jumeirah Group (1994), Abbot Downing (2011) |
|
| 54 |
User Designed |
Der Nutzer gestaltet das Produkt mit |
Spreadshirt (2001), Lulu (2002), Lego Factory (2005), Ponoko (2007), Createmytattoo (2009), Quirky (2009), Amazon Kindle (2007), Apple iPhone/AppStore (2008) |
|
| 55 |
White Label |
Ihr dürft eure Marken auf unser Produkt packen |
Foxconn (1974), Richelieu Foods (1994), Printing In A Box (2005) |
|