Geschäftsmodell

55 Geschäftsmodellmuster

55 Muster von Geschäftsmodellen

#	Name	Zusammenfassung	Beispiel	Kommentar
1	Add-on	put a cherry on top	Ryanair (1985), SAP (1992), Sega (1998)
2	Affiliation	we help you, so you share with us	Amazon Store (1995), Cybererotica (1994), CDnow (1994), Pinterest (2010)
3	Aikido	do exactly what the competition won't	Six Flags (1961), The Body Shop (1976), Swatch (1983), Cirque du Soleil (1984), Nintendo (2006)
4	Auction	sell to highest bidder	eBay (1995), Winebid (1996), Priceline (1997), Google (1998), Elance (2006), Zopa (2005), MyHammer (2005)
5	Barter	trade wares, not money	Procter & Gamble (1970), Pepsi (1972), Lufthansa (1993), Magnolia Hotels (2007), Pay with a Tweet (2010)
6	Cash Machine	kunde zahlt, dann wird produziert	American Express (1891), Dell (1984), Amazon Store (1995), PayPal (1998), Blacksocks (1999), MyFab (2008), Groupon (2008)
7	Cross Selling	Sortiment ergänzen um verschiedene Branchen	Shell (1930), IKEA (1956), Tchibo (1973), Aldi (1986), SANIFAIR (2003)
8	Crowdfunding	Like the idea? share money -> take part in success	Marillion (1997), Cassava Films(1998), Diaspora(2010), Brainpool (2011), Pebble Technology (2012)
9	Crowdsourcing	Like the idea? share skill -> take part in success	Threadless (2000), Procter & Gamble (2001), InnoCentive (2001), Cisco (2007), MyFab (2008)
10	Customer Loyality	persönliche Bindung oder Bonusprogramme	Sperry & Hutchinson (1897), American Airlines (1981), Safeway Club Card (1995), Payback(2000)
11	Digitalization	Do what they do, but digital	Spiegel Online (1994), WXYC (1994), Hotmail (1996), Jones International University (1996), CEWE Color (1997), SurveyMonkey (1998), Napster (1999), Wikipedia (2001), Facebook (2004), Dropbox (2007), Netflix (2008), Next Issue Media (2011)
12	Direct Selling	leave out the middle man	Vorwerk (1930), Tupperware (1946), Amway (1959), The Body Shop (1976), Dell (1984), Nestle Nespresso (1986), First Direct (1989), Nestlé Special.T (2010), Dollar Shave Club (2012), Nestlé BabyNes (2012)
13	E-Commerce	just sell online	Dell (1984), Asos (2000), Zappos (1999), Amazon Store (1995), Flyeralarm (2002), Blacksocks (1999), Dollar Shave Club (2012), Winebid(1996), Zopa (2005)
14	Experience Selling	we just know best	Harley Davidson (1903), Starbucks (1971), IKEA (1956), Barnes&Nobles (1993), Trader Joeȇs (1958), Nestlé Nespresso (1986), Swatch (1983), Nestlé Special.T (2010), Red Bull (1987)
15	Flatrate	pay once, do whatever after	SBB (1898), Buckaroo Buffet (1946), Sandals Resorts (1981), Netflix (1999), Next Issue Media (2011)
16	Fractionalized Ownership	Buy product together, use it together	Hapimag (1963), Netjets (1964), Mobility Carsharing (1997), écurie25 (2005), HomeBuy (2009)
17	Franchising	pay for the brand, not for the thing	Singer Sewing Machine (1860), McDonaldȇs (1948), Marriott International (1967), Starbucks (1971), Subway (1974), Fressnapf (1992), Naturhouse (1992), McFit (1997), BackWerk (2001)
18	Freemium	gift free version for max spread, hope they bud premium	Hotmail (1996), SurveyMonkey (1998), LinkedIn (2003), Skype (2003), Spotify (2006), Dropbox (2007)
19	From Push-to-Pull	Kundenanforderungen first and center	Toyota(1975), Zara (1975), Dell(1984), Geberit (2000)
20	Guaranteed Availability	Verfügbarkeit versprechen und halten	PHH Corporation (1986), IBM (1995), Hilti (2000), MachineryLink (2000), NetJets (1964), ABB Turbo Systems (2010)
21	Hidden Revenue	Nicht der Nutzer, sondern Dritte (z.B. Werbung) finanzieren	JCDecaux (1964), Sat.1 (1984), Metro Newspaper (1995), Google (1998), Zattoo (2007), Facebook (2004), Spotify (2006)
22	Ingredient Branding	"our special ingeredient makes our product the best"	Intel (1991), W.L. Gore & Associates (1976), DuPont Teflon (1964), Carl Zeiss (1995), Shimano (1995), Bosch (2000)
23	Integrator	Kontrolliere die gesamte Wertkette allein	Carnegie Steel (1870), Exxon Mobil (1999), Ford (1908), Zara (1975), BYD Auto (1995)
24	Layer Player	Übernimm eine Phase der Wertkette für verschiedene Partner	Wipro Technologies (1980), PayPal (1998), Amazon Web Services (2002), Dennemeyer (1962), TRUSTe (1997)
25	Leverage Customer Data	Metadaten der Nutzer verkaufen	Google (1998), Facebook (2004), PatientsLikeMe (2004), 23andMe (2006), Verizon Communications (2011), PayBack (2000), Amazon Store (1995), Twitter (2006)
26	License	Produktnutzung lizenzieren, hauptsächlich entwickeln	ARM (1989), IBM (1920), BUSCH (1870), DIC 2 (1973), Duales System Deutschland (1991), Max Havelaar (1992)
27	Lock-in	You're not getting out of this (easily)	Gillette (1904), Nestlé Nespresso (1986), Hewlett-Packard (1984), Microsoft (1975), Lego (1949), Nestlé BabyNes (2012), Nestlé Special.T (2010)
28	Long Tail	<i don't get it> sell small ammounts for long time (?)	Amazon Store (1995), eBay (1995), Netflix (1999), Apple iPod/iTunes (2003), YouTube (2005)
29	Make More of it	Offer your ressources to others while you don't need them	Festo Didactic (1970), Porsche (1931), BASF (1998), Amazon Web Services (2002), Sennheiser Sound Academy (2009)
30	Mass Customization	Massenproduktion + Kundenspezifisch = z.B. Modular & customizable	Dell (1984), Leviȇs (1990), My Unique Bag (2010), Miadidas (2000), mymuesli (2007), Factory121 (2006), PersonalNOVEL (2003)
31	No Frills	Fokus auf das Wesentliche, offen kommunizieren, wo man spart	Ford (1908), Southwest Airlines (1971), Dow Corning (2002), McDonaldȇs (1948), Accor (1985), Aravind Eye care System (1976), McFit (1997), Aldi (1913)
32	Open Business Model		Valve Corporation (1998), Abril (2008)
33	Open Source		Red Hat (1993), Wikipedia (2001), mondoBIOTECH (2000), Local Motors (2008), IBM (1955), Mozilla (1992)
34	Orchestrator		Nike (1978), Bharti Airtel (1995), Li & Fung (1971), Procter & Gamble (1970)
35	Pay per Use		Hot Choice (1988), Google (1998), Better Place (2007), Car2Go (2008), Ally Financial (2004)
36	Pay What You Want		One World Everbody Eats (2003), Radiohead (2007), NoiseTrade (2006), Humble Bundle (2010), Panera Bread Bakery (2010)
37	Peer-to-Peer		eBay (1995), Napster (1999), Couchsurfing (2003), SlideShare (2006), RelayRides (2010), Craigslist (1996), Skype (2003), LinkedIn (2003), Zopa (2005), Dropbox (2007), Twitter (2006), Airbnb (2008), TaskRabbit (2008), Gidsy (2011)
38	Performance-based Contracting		BASF (1998), Xerox (2002), Rolls Royce (1980), Smartville (1997)
39	Razor and Blade		Standard Oil Company (1880), Gillette (1904), Hewlett-Packard (1984), Nestle Nespresso (1986), Apple iPod/iTunes (2003), Amazon Kindle (2007), Better Place (2007), Nestlé BabyNes (2012), Nestlé Special.T (2010)
40	Rent Instead of Buy		Saunders System (1916), Xerox (1959), Blockbuster (1985), Rent a Bike (1987), Mobility Carsharing (1997), Luxusbabe (2006), Flexpetz (2007), MachineryLink (2000), Car2Go(2008), CWS-boco (2001)
41	Revenue Sharing		Apple iPhone/AppStore(2008), Groupon (2008), HubPages(2006), CDNow (1994)
42	Reverse Engineering		Bayer (1897), Brilliance China Auto (2003), Denner (2010), Pelikan (1994)
43	Reverse Innovation		General Electric (2007), Nokia (2003), Logitech (1981), Renault (2004), Haier (1999)
44	Robin Hood		Aravind Eye Care System (1976), TOMS Shoes (2006), One Laptop per Child (2005), Warby Parker (2008)
45	Self-Service		McDonaldȇs (1948), IKEA (1956), BackWerk (2001), Accor (1985), Car2Go (2008), Mobility Carsharing (1997)
46	Shop-in-Shop		Bosch (2000), Deutsche Post (1995), Tim Hortons (1964), Tchibo (1987), MinuteClinic (2000)
47	Solution Provider		Lantal Textiles (1954), Tetra Pak (1993), CWS-boco (2001), Geek Squad (1994), Heidelberger Druckmaschinen (1980), Apple iPod/iTunes (2003), 3M Services (2010)
48	Subscription		Netflix (1999), Blacksocks (1999), Salesforce (1999), Jamba (2004), Dollar Shave Club (2012), Next Issue Media (2011), Spotify (2006)
49	Supermarket		King Kullen Grocery Company (1930), Merrill Lynch (1930), Toys“R”Us (1948), The Home Depot (1978), Best Buy (1983), Fressnapf (1985), Staples (1986)
50	Target the Poor		Grameen Bank (1983), Bharti Airtel (1995), Arvind Mills (1995),Hindustan Unilever (2000), Tata Nano (2009), Walmart (2012)
51	Trash-to-Cash		Duales System Deutschland (1991), Freitag lab.ag (1993), Greenwire (2001), H&M (2012), Emeco (2010)
52	Two-Sided Market		Diners Club (1950), Amazon Store (1995), Metro Newspaper (1995), Facebook (2004), Groupon (2008), JCDecaux (1964), Sat.1 (1984), Google (1998), Zattoo (2007), eBay (1995), Elance (2006), Priceline (1997), MyHammer (2005)
53	Ultimate luxury		Lamborghini (1962), MirCorp (2000), The World (2002), Jumeirah Group (1994), Abbot Downing (2011)
54	User Designed		Spreadshirt (2001), Lulu (2002), Lego Factory (2005), Ponoko (2007), Createmytattoo (2009), Quirky (2009), Amazon Kindle (2007), Apple iPhone/AppStore (2008)
55	White Label		Foxconn (1974), Richelieu Foods (1994), Printing In A Box (2005)